The Career of a Storyteller
I’ve told stories my entire life. From paper to newspapers to the Internet, I’ve told stories.
Through stories, photos, video, graphics and other media, I can be your company’s storyteller to get people who might have never been your customers to return to your website again and again to learn about personal finance and how it affects their lives. I can help you explain why what your company does is important to their lives, and the various ways it affects their finances.
Throughout my career, I have written in a way that makes complex things understandable for the layman. I can take the most complicated aspects of your business and make it enjoyable for someone to read. Along with writing for the Internet, I’ve also worked at newspapers as a reporter, copy editor, page designer and metro desk assigning editor. I know how to work well with teams and can bring together experts to provide photos, video, copy and other media in a package to tell your company’s story. Everyone has a story to tell — let me tell yours.
Editor ~ Staff Management ~ Fiscal Responsibilities
Leader ~ Complex decision making ~ Team Building
Write and edit personal finance stories for websites.
October 2008-April 2011
Edit and write news and feature stories daily for WalletPop.com, a personal finance Web site. Beats include technology, the recession, career and sports & money. Assign stories to reporters and work with them on content. Join in weekly planning meetings for AOL Welcome Screen content, and write some of these stories, resulting in 100,000 or more “hits” per day.
Write for Rented Spaces, an AOL site on real estate, and for AOL’s career Web site.
Also write SEO, search engine optimization, content for AOL Shopping Web site.
CONTRA COSTA TIMES – Walnut Creek, California
Assistant Metro Editor (2004 – 2008)
Direct supervision of staff, including successful management of all compensation, scheduling, training and employee relations issues.
Responsible for all story budgeting components of four different newspapers owned by the Times.
Led team of reporters throughout Contra Costa County to organize and edit all publications and meet critical deadlines.
Make daily decisions based on complex and conflicting information.
Strong customer service skills exercised both internal and external to the organization.
Critical thinking skills used on a daily basis. Led team of reporters in analytical stories and in-depth projects.
Extended experience interacting with cities and their various branch offices.
Facilitated daily and weekly brainstorming sessions with staff and the management team.
Copy Editor (1995 – 2003)
Extensive editing experience within the Business and News Departments
Responsible for teaching pagination system QuarkXPress to staff.
DAILY REPUBLIC – Fairfield, California
Copy Editor on News Desk.
Edited stories, wrote headlines, designed pages, proofed pages, created graphics on a Mac, edited photos on the copy desk.
Also worked as a reporter, covering City Hall, crime, courts, White Aryan Resistance, budgets. Averaged a story a day on my beats, including weekend packages.
Part of 1997 Pulitzer Prize winning team for Public Service for coverage of Grand Forks, N.D. flood.
California Newspaper Publishers Association first-place award for illustration for a weekly publication in 2005.
CNPA second-place award for page layout for a weekly publication in 2005.
CNPA second-place award for public service for a weekly publication in 2005.
BA (with distinction), Journalism, Minor in English,
San Jose State University
Software training includes Drupal and other content management systems, Microsoft Word, JazzBox, InDesign, QuarkXPress.
Member of Greater Concord Chamber of Commerce. Click on link to go to my business page at Chamber’s website: Aaron Crowe