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Category Archive for 'Walletpop'

Cut as a source

I recently wrote about Daylight Saving Time and how it doesn’t really save people money. Mike Sugerman, a reporter at KCBS radio in San Francisco, found it last week and came over to the house to interview me for the story. We talked for about five minutes, and I expected to be on his segment [...]

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How to sell me your PR pitch

Like many journalists, I get a lot of pitches from public relations people. Most are good, but some are bad.  I edit and write about these topics at WalletPop, a personal finance Web site run by Aol: recession, career, technology, sports & money. I get plenty of story pitches each week, and I’m glad to [...]

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Aaron Crowe I’ve thought this for a long time, but it really struck me today in two separate events: Every business should hire a journalist if it wants to be successful. What would a journalist do for a company? Many things, which I’ll get to in a bit, but up high on that list is [...]

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